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AI Credit Terms

Last updated: 4 October 2026

1. About these Terms

These AI Credit Terms ("Credit Terms") explain what AI credits are, how you receive and use them, what each AI feature costs, when credits expire, and how credits are treated when you change, cancel or delete your account. Sociocrush is operated by Sociocrush Technologies, registered in India under Udyam Registration No.UDYAM-MH-26-1232140, with its registered office at 409, Parvati Park Society, Panmala, Sinhagad Road, Pune 411030, Maharashtra, India ("Sociocrush", "we", "us" or "our"). These Credit Terms form part of our Terms of Service sociocrush.com/terms and should be read together with our Refund & Cancellation Policy sociocrush.com/refund-policy, Privacy Policy and sociocrush.com/privacy. If these Credit Terms conflict with another of our policies on a matter relating to AI credits, these Credit Terms apply. Nothing in these Credit Terms limits any right you have under consumer protection law that cannot lawfully be excluded.

2. What AI credits are

AI credits are units that let you use the AI-powered features of Sociocrush, such as caption generation, content planning, image generation, video generation and Brand Brain. Each credit has a face value of ₹1, which is the price at which we sell top-up credits. This face value is used only to price top-ups and does not give credits any cash value. Credits are held by a Workspace, not by an individual user. Every member of a Workspace whose role allows it can spend that Workspace's credits, and credits cannot be moved between Workspaces, including between different Workspaces you own.

3. Types of credits and where to see them

There are four types of credits:

  • Monthly credits: included with your subscription plan (section 4).
  • Top-up credits: credits you buy separately (section 6).
  • Referral credits: credits earned through our referral programme (section 7).
  • Promotional or support credits: credits we grant for promotions, as a goodwill gesture or to correct your account (section 8).

To see your available balance, select the AI Credits button at the top right of the navigation bar, which opens the AI Credits panel. Select History in that panel to see a full record of every credit added, used, refunded and expired in your Workspace.

4. Monthly credits included with your plan

Each plan includes a monthly credit allowance: Starter includes 2,000 credits per month, Growth 4,000 credits per month, and Scale 8,000 credits per month. Monthly credits are added at the start of each monthly credit period and expire at the end of that period. Unused monthly credits do not carry over to the next period. On annual plans, monthly credits are also added each month throughout the subscription year, and each month's allowance expires at the end of that month. For example, an annual Growth plan provides 4,000 credits in each of the twelve months of the subscription year. Monthly credits are included in your plan's price and are not sold separately.

5. What each feature costs

The number of credits each AI feature uses is fixed and shown before you start an action:

  • Captions: 1 credit for each caption generated.
  • Images: 15 credits per image.
  • Videos: 75 credits for a 5-second video and 150 credits for a 10-second video.
  • Content plans: 1 credit per post idea, so a 30-idea plan costs 30 credits.
  • Brand Brain: 10 credits for each build or rebuild.

Credits are deducted when you start an action. If your balance is not enough for the whole action, the action does not start, no credits are deducted, and you are told how many credits you need. Retrying a request that was already accepted does not charge you again.

6. Top-up credits

Workspace administrators can buy top-up credits at ₹1 per credit, in multiples of 500 credits, from 500 to 100,000 credits per purchase. Sociocrush is not currently registered for GST, so no GST is added, and the price shown at checkout is the total you pay. Top-up credits do not expire, carry over between billing periods, and are not affected by upgrades, downgrades or cancellation of your subscription. They can only be used while your Workspace has an active subscription. If your subscription ends, your top-up credits stay in your Workspace and become usable again when you subscribe again, unless you delete your account (section 11).

Top-up purchases are non-refundable, except for a billing error, where our Refund & Cancellation Policy provides otherwise, or where the law requires a refund. If you are a consumer in the European Union or the United Kingdom, your statutory right to withdraw within 14 days applies to top-up credits you have not used, unless you asked us to make them available immediately and acknowledged that you would lose this right once you use them. If a top-up purchase is refunded or reversed, including by a chargeback, the unused credits from that purchase are removed from your balance, and any credits from it you have already used are recorded as a negative balance and deducted from credits you add later. We will never add an expiry date to top-up credits you have already bought, or reduce their number.

7. Referral credits

When someone you refer through our referral programme signs up and completes onboarding, their Workspace receives 500 credits. When their first subscription payment is confirmed, your Workspace also receives 500 credits. Referral credits do not expire, are used only after your monthly credits. We may withhold or remove referral credits obtained through self-referral, duplicate or fake accounts, or other abuse of the programme.

8. Promotional and support credits

We may grant credits as part of a promotion, as a goodwill gesture, or to correct an error in your account. When we grant them, we will tell you whether they expire and any other conditions that apply. Unless we say otherwise, promotional credits cannot be transferred, have no cash value and are not refundable.

9. Order in which credits are used

When you use an AI feature, credits are taken first from the credits that expire soonest, which are usually your current monthly credits, and then from credits that do not expire, which are your top-up and referral credits. This order is designed so that you lose as few credits as possible to expiry.

10. Failed generations and automatic refunds

If an AI action fails, we automatically and instantly return its credits to your balance, without your having to ask. This applies when the action fails because of an error on our side, an error at our AI provider, or a time-out, and it covers captions, images, videos, content plans and Brand Brain. Returned credits go back to the same credit type they came from and keep that type's original expiry date. Returned monthly credits therefore expire at the end of the month in which they were originally allocated. If an action that used monthly credits fails only after that month has ended, the returned credits will already have expired. Returned top-up and referral credits never expire.

If you believe credits were taken for an action that failed and were not returned, contact us at support@sociocrush.com within 30 days, and we will investigate and correct your balance. Credits are not returned for actions that completed successfully, even if you do not like the result, because AI output varies and cannot be guaranteed.

11. Plan changes, cancellation, lapse and account deletion

  • Upgrade: your unused monthly credits for the rest of the current period, minus the credits you have already used in that period, rounded down, carry over into your new plan's first period. Your new plan's monthly allowance applies from then on, as explained in our Refund & Cancellation Policy.
  • Downgrade: your current plan's monthly credits remain available until your current period ends, and the lower plan's allowance applies from the next period.
  • Cancellation: your monthly credits remain usable until your paid period ends.
  • Subscription ended or payment failed: your Workspace is locked, remaining monthly credits expire at the end of their period, and top-up and referral credits are kept for when you subscribe again.
  • Account deletion: all credits in Workspaces you own, including monthly, top-up, referral and promotional credits, are permanently forfeited and cannot be refunded, transferred or restored. We will remind you of this before you confirm deletion.

12. Credits are not money

AI credits are not currency, legal tender, a deposit, a stored-value or prepaid payment instrument, or a financial product. They have no cash value, cannot be withdrawn, cannot be exchanged for money, goods or services outside Sociocrush, and do not earn interest. They can be used only for AI features within Sociocrush. Unused credits are not refunded in cash, except where these Credit Terms or our Refund & Cancellation Policy expressly provide otherwise, or where the law requires it.

13. No transfer or resale

Credits cannot be sold, resold, transferred, gifted, pooled or exchanged between Workspaces, accounts or people, unless we expressly allow it in writing. Agencies may use credits in their own Workspace to create content for their clients, but may not sell or pass on the credits themselves.

14. Misuse

You must not exploit bugs or errors to obtain or keep credits, tamper with credit balances, use scripts or automated methods to exceed rate limits or abuse AI features, create multiple accounts or Workspaces to collect promotional or referral credits, or otherwise interfere with the credit system. Some AI features also have rate limits to protect the Service. For example, content planning and Brand Brain are each limited to 4 requests per minute, with no more than 2 running at once in a Workspace. If we reasonably believe credits have been obtained or used through misuse, we may remove those credits, correct your balance and, in serious or repeated cases, suspend or terminate your account under our Terms of Service. Before we act, we will tell you what we found and give you an opportunity to respond, unless the law or an urgent security risk prevents it.

15. Corrections

We may correct your credit balance to fix a technical or accounting error, apply a refund under section 10, reverse a refunded or charged-back purchase under section 6, or address misuse under section 14. Every correction appears in your AI Credit history with the reason. Your credit balance, as shown in the AI Credits panel, is the record of your available credits, subject to the correction of genuine errors.

16. AI providers and output

Our AI features are provided using third-party AI models and providers, currently OpenAI and Kling, as described in our Privacy Policy. Using credits gives you access to an AI action. It does not guarantee that the output will be accurate, original, suitable for your purpose, or successful on any social platform. You should review AI output before you publish it. We may change AI models or providers to maintain quality, availability, security or cost. If a change means a feature costs more credits, section 17 applies.

17. Changes to credit costs and these Terms

We may change credit costs, allowances, eligible features or these Credit Terms. We will give you at least 30 days' notice by email and in the Service before any change that increases the credits a feature costs, reduces your plan's monthly allowance, or otherwise materially reduces the value of your credits. A reduction in your plan's allowance applies only from your next billing period. Changes that are neutral or favourable to you, such as lowering a cost or adding a feature, may apply immediately. Purchased top-up credits are protected as described in section 6.

18. Temporary unavailability

AI features may sometimes be unavailable because of maintenance, outages at our AI providers or infrastructure, rate limits, or other events outside our reasonable control. No credits are used for an action that cannot start, and credits for an action that fails are returned under section 10. Temporary unavailability of an AI feature does not by itself entitle you to a refund of your subscription. Our Refund & Cancellation Policy sets out the cases in which a refund is available.

19. Contact

For questions about AI credits, your balance or a missing credit refund, email support@sociocrush.com. For billing, email support@sociocrush.com. If you are not satisfied with our response, contact our Grievance Officer, Siddhesh Malve, at support@sociocrush.com. Sociocrush Technologies, 409, Parvati Park Society, Panmala, Sinhagad Road, Pune 411030, Maharashtra, India.

Website: https://www.sociocrush.com