Google Business Profile
Google Business ProfileSchedule Google Business Profile Posts for Every Location
Sociocrush lets you write and schedule updates, offers and events to your Google Business Profile, so people who find you on Google Search and Maps see what's new. Add a photo and a call-to-action button, draft the text with AI, and plan every location's posts on one calendar.
Google Business Profile in Sociocrush at a glance
- Connects
- Business Profile locations you manage
- Publishes
- Updates, offers and events
- Publishing
- Automatic at the scheduled time
- Extras
- Photos, call-to-action buttons, multiple locations
What you can publish to Google Business Profile
Supported formats publish automatically at the time you schedule.
| Format | In Sociocrush | Details |
|---|---|---|
| Updates | Supported | Share news, tips or announcements with a photo and up to 1,500 characters of text. |
| Offers | Supported | Promote a deal with a title, start and end dates, and optional coupon code, terms and redemption link. |
| Events | Supported | Announce an event with a title, dates and times, and a description. |
| Call-to-action buttons | Supported | Add Book, Order online, Buy, Learn more, Sign up or Call now to a post. |
| Multiple locations | Supported | Schedule the same post to several locations, or a different post to each. |
Why post on your Google Business Profile?
Your Business Profile is often the first thing a nearby customer sees when they search for you on Google Search or Maps. Fresh posts show that the business is active and tell people what's happening now — a new service, this week's offer or an upcoming event.
Keeping those posts current is easy to forget when you're running the business. Scheduling lets you plan them ahead with the rest of your marketing.
Updates, offers and events with a clear next step
Choose the post type, add a photo and your text, and pick when it should go live. Offers and events carry their own dates, so customers can see exactly when a deal or event applies.
Sociocrush publishes through Google's official Business Profile API (Business Profile API: posts (opens in a new tab)), and adds the call-to-action button you choose so people can book, order or call straight from your profile.
- Add a photo to every post so it stands out on your profile.
- Include a coupon code and terms on offer posts.
- Link the button to a booking page, menu or product.
One calendar for every location
If you manage several locations, connect them all and schedule a post to each, or send one announcement to every branch at once. Each location keeps its own address, hours and posts on Google; Sociocrush keeps the planning in one place.
Write local posts faster with AI
AI Studio drafts Business Profile posts from a short brief and can use your Brand Brain, so offers and updates describe your actual services, prices and tone. Check dates, prices and terms before scheduling — they need to match what customers will find in store.
Approvals for franchises and agencies
Head offices, franchise owners and agencies can review posts before they appear on a location's profile. On plans with team collaboration (Growth and Scale), Sociocrush adds team roles and an approval step for every post.
How Google Business Profile scheduling works in Sociocrush
Connect your Business Profile
Sign in with the Google account that manages your Business Profile and choose your locations.
Create the post
Pick an update, offer or event, add a photo, text and a call-to-action button, or draft the text with AI.
Review and schedule
Use approvals if needed, then choose the date and time for each location.
Sociocrush publishes it
The post appears on your profile at its scheduled time and is marked published on the calendar.
Who uses Sociocrush for Google Business Profile
Local businesses
Keep restaurants, salons, clinics and studios visible with regular offers and updates.
Multi-location brands
Coordinate announcements across branches while each location keeps its own profile.
Agencies
Manage clients' profiles with separate brands and approvals for every post.
Local posts next to your social channels
Business Profile posts share the calendar with your Facebook Page and Instagram posts, so this month's offer can go out on every channel at once, worded for each audience.
Google Business Profile scheduling FAQs
Can I schedule Google Business Profile posts with Sociocrush?
Yes. You can schedule updates, offers and events, with a photo and a call-to-action button, and Sociocrush publishes them to your profile at the time you choose.
Can I post to several locations at once?
Yes. Connect each location, then schedule one post to several of them or a different post for each.
Can I add a button such as Book or Call now?
Yes. Choose Book, Order online, Buy, Learn more, Sign up or Call now, and link it to the right page where needed.
How long can a Google Business Profile post be?
Google allows up to 1,500 characters of post text. Sociocrush flags a post that's too long before you schedule it.
Do offer and event posts need dates?
Yes. Offers and events carry a start and end date (and times for events), which Google shows with the post.
Guides on the Sociocrush Blog
Official Google Business Profile documentation
Keep your Business Profile up to date
Connect your locations, plan your offers and updates, and let Sociocrush publish them on time.
Get started with SociocrushGoogle Business Profile is a trademark of its owner. Sociocrush connects to it through its official API and isn't affiliated with or endorsed by it.