Schedule Pins to Your Boards and See What Drives Clicks

Why schedule Pins instead of pinning everything at once?

Pinterest works more like a visual search engine than a feed: people search for ideas, save Pins to their own boards and click through to the websites behind them. A Pin can keep being found long after you publish it, so a steady flow of useful, well-described Pins tends to matter more than a single burst.

Scheduling lets you prepare a batch of Pins — a new blog post, a product range, a seasonal idea — and release them across days and boards instead of all in one afternoon.

Image Pins with titles, links and alt text, sent to the right board

When you create a Pin in Sociocrush you choose the board, and a section if the board has them. You add the image, a title and description that describe what the Pin is about, the page it should link to, and alt text that describes the image for people using screen readers.

At the scheduled time Sociocrush publishes the Pin to that board through Pinterest's official API. Before that, it checks the title length, the link format and that the section still belongs to the board, so a Pin doesn't fail at publishing time.

• One Pinterest account is one channel; pick the board per Pin, or create a new board from the board picker.
• Destination links must be ordinary http or https web addresses.
• If you delete a published Pin in Sociocrush, you can remove it from Pinterest too.

Write Pin titles and descriptions that people search for

Because people find Pins by searching, a clear title and a description in the words your audience uses do a lot of the work. Sociocrush's AI Studio can draft descriptions for Pinterest and use your Brand Brain — your business details and tone — so drafts describe your actual products and services rather than generic ideas.

AI Studio can also generate images in a vertical aspect ratio when you don't have a photo, and the AI Content Planner suggests Pin ideas from a short prompt. Edit every draft before scheduling.

See which Pins earn saves and clicks

Sociocrush reads your Pinterest analytics through the Pinterest API: impressions, saves, Pin clicks, outbound clicks to your website and engagements, plus your top Pins for the period. It also records your follower count daily, so follower growth builds up over time.

Use the numbers to decide what to make more of. If a Pin earns many saves but few outbound clicks, the idea works but the landing page or link may not — a different fix from a Pin nobody saves. Our guide to social media analytics explains how to read these metrics.

Pinterest for brands, teams and clients

On plans with team collaboration (Growth and Scale), you can keep several brands separate, invite colleagues and clients with roles, and route Pins through approval before they're scheduled to publish.