Plan, Schedule and Auto-Publish Your Instagram Content

Which Instagram accounts can you schedule for?

Sociocrush works with Instagram professional accounts — Business and Creator accounts. That's a rule of Meta's publishing API, which only lets apps publish to professional accounts (Meta's Content Publishing documentation (opens in a new tab)). If you use a personal account, you can switch it to a professional account for free in Instagram's settings.

You sign in with Instagram directly, so you don't need to link a Facebook Page first.

Schedule feed posts, carousels, Reels and Stories

Pick the format, add your media and caption, and choose a time. Sociocrush uploads the media to Instagram, waits while Instagram processes it — videos take longer — and publishes it at the scheduled time without you opening the app.

Before you schedule, Sociocrush checks Instagram's rules: image aspect ratios, video length and size, the 2,200-character caption limit, and the limits of 30 hashtags and 20 @mentions. Problems are flagged in the composer, so a post doesn't fail at publishing time.

• Crop images to Instagram's supported shapes before scheduling.
• Add alt text to image posts for people who use screen readers.
• Decide per Reel whether it also shows in your main grid.

Instagram's daily publishing limit, handled for you

Meta limits how many posts an account can publish through its API in a 24-hour period, and a carousel counts as one post. Sociocrush checks the account's remaining allowance before publishing; if it's used up, the post waits and is retried later rather than failing outright.

Write Instagram captions and plan content with AI

In AI Studio, you can draft a caption for Instagram, with the number of hashtags you want, and optionally ground it in your Brand Brain — your business details, audience and tone. AI Studio can also generate images in the aspect ratio you choose, which you can then crop and schedule.

When you need ideas rather than captions, the AI Content Planner suggests post ideas from a short prompt and turns the ones you pick into draft posts. Drafts are a starting point: edit them for accuracy and voice before scheduling.

First comments and a consistent posting rhythm

Add a first comment to a post — for extra hashtags, a question for your followers, or details that would crowd the caption — and Sociocrush publishes it right after the post goes live.

For evergreen content, repeating posts can bring a post back daily, weekly or monthly, so your best tips keep reaching new followers without being rewritten.

Approvals for brands, teams and agencies

On plans with team collaboration (Growth and Scale), you can manage several brands, invite colleagues and clients with roles, and require approval before posts are scheduled to go live — useful when a client wants to see every caption first.

Follow what's published and how your audience grows

The calendar shows each post's status — scheduled, publishing, published or failed — and Sociocrush records your follower count over time so your dashboard shows followers gained. Detailed Instagram insights such as reach and saves aren't shown in Sociocrush yet; use Instagram's own insights for those.